Back in my old job, I used to watch the trailers for upcoming movies, featurettes etc from the Apple site and others. Not as part of my job, just something I was interested in. I've stopped doing that over in London (it's ridiculous how much of your routine can be destroyed by losing your bookmarks), so it was a pleasant surprise to go see a film (The Lion & The Witch and the Wardrobe - not bad but really why bother?) and find myself going "Hang on, this is.. yes! More Pirates of the Caribbean!"